Thursday, August 28, 2008

An ink blot test for brands

Web-entrepreneur Noah Brier launched Brand Tags 5 months ago as an 'experiment' to get at people's perspectives - in a single word or phrase - of brands. In other words, quickly, what's your knee-jerk to Brand X?

The site compiles all the responses and prioritizes them by prominence. Sort of a real-time consumer litmus for brands.

Perceptions are fascinating beasts...one of the many things I love about this business. And, as Brand Tags shows, they can undoubtedly be a source of frustration for many company brand-keepers. For example, hit "Cadillac" to discover one of the most prominent words associated with the luxury brand is "Chrysler." Ouch.

Compare a few competing brands. Look at Toyota vs. GM vs. Ford vs. Honda. Now there's a spectrum. Look at CNN vs. Fox News. Budweiser vs. Corona. Maybe there aren't a lot of surprises in the results, but they hit squarely between the peepers in this format.

My personal favorite: 'Camaro' = 'mullet.'

16 comments:

cooker3 said...

Or how about 'Taco Bell' = 'diarrhea.' Personally, I think 'delicious' or 'hung over.' What an entertaining site - thanks Tom!

Zheng junxai5 said...

2015-07-16 zhengjx
replica watches for sale
pandora jewelry sale
ray ban sunglasses
football jerseys
nike pas cher
nike blazer pas cher
gucci belt
ray ban sunglasses
michael kors handbags
burberry sale
replica watches rolex
retro jordans
air max 2015
toms shoes sale
true religion sale
michael kors purse
sac louis vuitton
hollister outlet
kate spade bags
louboutin femme
tory burch shoes
pandora charms
coach outlet store online
kate spade
michael kors outlet online
mont blanc
mcm backpack
ralph lauren sale
burberry outlet
chanel online shop
oakley sunglasses outlet
oakley store
coach outlet
polo ralph lauren
true religion
longchamp pliage
jorda femme pas cher
coach outlet online
mont blanc pens
kate spade outlet

Qing Cai said...

chicago bears jerseys, http://www.chicagobearsjerseys.us/
asics,asics israel,asics shoes,asics running shoes,asics israel,asics gel,asics running,asics gel nimbus,asics gel kayano
giuseppe zanotti, http://www.giuseppe-zanotti-outlet.org/
louis vuitton outlet, http://www.louisvuittonoutletstore.name/
lacoste shirts, http://www.polo-lacoste-shirts.fr/
hermes outlet, http://www.hermesoutletstore.us.com/
oakland raiders jerseys, http://www.oaklandraidersjerseys.us/
ray-ban sunglasses, http://www.ray-bansunglassess.in.net/
gucci,borse gucci,gucci sito ufficiale,gucci outlet
michael kors factory online, http://www.michaelkorsfactoryoutletonline.com/
miami heat, http://www.miamiheatjerseys.net/
nike air max 2015, http://www.airmax2015.com/
the north face outlet, http://www.northface-outlet.cc/
steelers jerseys, http://www.pittsburghsteelersjersey.com/
hermes outlet store, http://www.hermesoutletstore.us.com/
swarovski uk, http://www.swarovskioutlet.org.uk/
adidas outlet store, http://www.adidasoutletstore.us.com/
air max 2014, http://www.airmax2014.net/
chanel outlet, http://www.chaneloutletstore.us.com/
louis vuitton outlet store, http://www.louisvuittonoutletstore.name/
michael kors handbags, http://www.michaelkorshandbags.in.net/
beats by dr dre, http://www.beatsbydrdre-headphones.us.com/
lululemon pants, http://www.lululemonoutletstore.in.net/
celine outlet, http://www.celineoutletus.com/
abercrombie fitch, http://www.abercrombie-fitch.us.com/
cai2015915

chenlina said...

chenlina20160526
jordan 4 toro
abercrombie outlet
michael kors handbags
adidas originals
lebron 13
mont blanc fountain pens
hollister outlet
kobe 11
ray ban sunglasses
christian louboutin outlet
cheap jerseys
louis vuitton handbags
louis vuitton outlet
nike uk
nike blazers
louis vuitton handbags
coach factory outlet
ray ban sunglasses
christian louboutin shoes
coach outlet store online
oakley outlet
coach factory outlet
abercrombie and fitch new york
air jordans
asics shoes
ray ban sunglasses
oakley sunglasses
gucci handbags
coach outlet store online clearances
michael kors outlet
michael kors outlet
louis vuitton handbags
adidas originals store
ed hardy clothing
louis vuitton handbags
true religion
jordan retro 3
toms outlet
replica watches
louis vuitton
as

huangqing said...

louis vuitton outlet
true religion jeans
longchamp handbags
coach outlet store
babyliss flat iron
rolex watches
mulberry handbags sale
fitflop sale
ray ban sunglasses
oakley sunglasses wholesale
soccer jerseys
longchamp outlet online
true religion jeans
nfl jerseys wholesale
oakley sunglasses
beats headphones
tory burch shoes
swarovski crystal
beats by dre
ralph lauren uk
beats by dre
tiffany and co
true religion outlet
oakley sunglasses
fitflops shoes
kobe shoes
cheap snapbacks
michael kors outlet
thomas sabo uk
tory burch outlet
true religion uk outlet
mont blanc pens
michael kors outlet clearance
reebok shoes
christian louboutin outlet
16.6.4qqqqqing

xumeiqing said...

20160804meiqing
nike cortez red
skechers shoes
adidas pure boost
fitflops
air jordans
fitflops clearance
christian louboutin shoes
converse sneakers
levis jeans
mizuno running shoes
coach outlet
kate spade
lacoste shoes
coach outlet
oakley sunglasses
ray bans
oakley vault sunglasses
yeezy boost 350 balck
ralph lauren outlet
chi flat iron
asics outlet
cartier love bracelet
fitflops sale clearance
michael kors outlet
nike free flyknit 4.0
kate spade outlet
ferragamo shoes
michael kors handbags
louis vuitton factory outlet
ray bans
birkenstock sandals
yeezy boost 350
coach factory outlet
toms shoes
longchamp handbag
omega replica watches
michael kors watches

Gege Dai said...

jianin0808
michael kors handbags clearance
coach outlet online
air max 90
ugg boots sale
nfl jerseys wholesale
coach outlet online
coach outlet
louis vuitton handbags
polo pas cher
cheap ugg boots
true religion outlet
ugg outlet
nike outlet online
michael kors outlet clearance
fitflop sale
michael kors outlet online
louis vuitton pas cher
oakley sunglasses wholesale
rolex watches for sale
the north face jacket
nba jerseys
burberry sunglasses
longchamp handbags
soccer jerseys wholesale
fitflops sale clearance
louboutin pas cher
cheap jordan shoes
futbol baratas
fitflops outlet sale
nike air max 90
louis vuitton handbags
adidas wings
mulberry handbags

Gege Dai said...

jianbin0808

swarovski outlet
ghd uk
calvin klein underwear
christian louboutin outlet
ray ban sunglasses
ugg boots
cheap uggs
toms outlet
ugg outlet
coach outlet online
louis vuitton handbags
polo shirts
ralph lauren polo
michael kors outlet uk
canada goose outlet store
louis vuitton handbags outlet
longchamp handbags
hermes outlet
longchamp pas cher
oakley sunglasses wholesale
cheap michael kors handbags
mulberry bags
ralph lauren pas cher
michael kors outlet
michael kors outlet online
coach outlet store
swarovski outlet
nike roshe run
michael kors outlet

Juane Weg said...

jordan shoes for cheap
coach factory outlet
mbt
fitflop outlet
reebok
michael kors outlet
vans shoes outlet store
prada shoes
salomon boots
coach wallets
cheap nfl gear
louis vuitton belt
fitflops sandals for women
michael kors handbags clearance
nike heels
jordan 11
michael kors uk official site
guess shoes
converse
coach wallets outlet
ugg boots on sale 70% off
christian louboutin shoes
hermes outlet online
oakley sunglasses
burberry handbags
fitflop shoes
michael kors purse
oakley sunglasses
under armour shoes
fitflop
reebok shoes
ugg boots outlet
cheap jordan shoes
michael kors purses sale
yeezy boost
cheap nfl authentic jerseys
canada goose outlet
north face outlet locations
cheap nike air max
ugg boots on sale 70% off
north face sale
louboutin outlet
kate spade purses
michael kors outlet online
michael kors handbags outlet

20160907yxj

chenlina said...

chenlina20161006
mont blanc pens
toms wedges
christian louboutin pas cher
toms shoes
louis vuitton outlet
uggs outlet
air jordan pas cher
michael kors outlet clearance
kate spade
michael kors outlet

dada24 Xu said...

polo ralph lauren pas cher
toms
louboutin sale
coach outlet online
moncler jackets
moncler outlet online
ray ban sunglasses outlet
nike free 4.0 flyknit
coach factory outlet online
ugg australia
zhi20161219.

chenmeinv0 said...

michael kors outlet online
cheap nhl jerseys
michael kors outlet clearance
mbt shoes clearance outlet
pandora outlet
michael kors outlet
ray ban sunglasses sale
birkenstock sandals
adidas originals nmd
air jordan shoes
hzx20170304

caiyan said...

louboutin chaussures
michael kors outlet
toms outlet
fitflops sale clearance
michael kors purses
ray ban sunglasses discount
toms outlet store
air max 2017
red bottoms
tory burch outlet
0418shizhong

huali10 Cai said...

air jordan 4
coach factory outlet
coach outlet
nike shoes
basketball shoes,basketball sneakers,lebron james shoes,sports shoes,kobe bryant shoes,kobe sneakers,nike basketball shoes,running shoes,mens sport shoes,nike shoes
fitflops sale
cheap jordan shoes
michael kors outlet clearance
coach outlet store online
oakley sunglasses
qqqqqing20170427

eric yao said...

Coach Outlet ED Hardy Outlet Coach Outlet Store Online Kate Spade Outlet Cheap Jordans Coach Purses Coach Outlet Kate Spade Outlet Toms Outlet Louis Vuitton

Unknown said...

michael kors outlet online
michael kors outlet online
coach outlet online
ferragamo outlet
coach factory outlet
nike store uk
cheap jordans free shipping
longchamp handbags
oakley sunglasses wholesale
michael kors handbags clearance
chanyuan2017.06.15