Tuesday, May 6, 2008

Being genuine

The mail came. My bank is 'merging' with another bank; third time in 18 months. They sent me a beautiful packet of information. A 5-graph cover letter states "we promise very little change in the way you bank with us." Here's the catch: it's attached to an 8-page, text-intense glossy brochure that explains the hundreds of "differences" I'll notice beginning this month.
Huh?
Why do companies do this? It's daily moves like these that lead people to not trust business. I've been a customer of this bank for less than a day now, and already I question their ethics and honesty.
This sound like a familiar formula?
1. Tell the customer upfront what we think they want to hear.
2. Dazzle them with packaging and words you'd read in a Hallmark card.
3. Plow along business as usual.
4. Repeat.
Here's the thing. Surely this bank must have something to offer. They must have happy customers somewhere. What makes them happy? Why is this bank better than the other 35 I pass on my way to work? Tell me that stuff. Tell me what makes you, you. Then let me choose if you're right for me. Be genuine.
How does your company communicate change? Does it insist it's business as usual, while an episode of Extreme Corporate Makeover churns backstage? At a time when trust and loyalty are at a premium, and skepticism has become a commodity, how and what you communicate can set you apart.
I suppose it's sad that telling the truth can be a differentiator...then again, it's also an easily attainable opportunity. There shouldn't be anything easier than being genuine.

10 comments:

Zheng junxai5 said...

2015-07-16 zhengjx
replica watches for sale
pandora jewelry sale
ray ban sunglasses
football jerseys
nike pas cher
nike blazer pas cher
gucci belt
ray ban sunglasses
michael kors handbags
burberry sale
replica watches rolex
retro jordans
air max 2015
toms shoes sale
true religion sale
michael kors purse
sac louis vuitton
hollister outlet
kate spade bags
louboutin femme
tory burch shoes
pandora charms
coach outlet store online
kate spade
michael kors outlet online
mont blanc
mcm backpack
ralph lauren sale
burberry outlet
chanel online shop
oakley sunglasses outlet
oakley store
coach outlet
polo ralph lauren
true religion
longchamp pliage
jorda femme pas cher
coach outlet online
mont blanc pens
kate spade outlet

Qing Cai said...

chicago bears jerseys, http://www.chicagobearsjerseys.us/
asics,asics israel,asics shoes,asics running shoes,asics israel,asics gel,asics running,asics gel nimbus,asics gel kayano
giuseppe zanotti, http://www.giuseppe-zanotti-outlet.org/
louis vuitton outlet, http://www.louisvuittonoutletstore.name/
lacoste shirts, http://www.polo-lacoste-shirts.fr/
hermes outlet, http://www.hermesoutletstore.us.com/
oakland raiders jerseys, http://www.oaklandraidersjerseys.us/
ray-ban sunglasses, http://www.ray-bansunglassess.in.net/
gucci,borse gucci,gucci sito ufficiale,gucci outlet
michael kors factory online, http://www.michaelkorsfactoryoutletonline.com/
miami heat, http://www.miamiheatjerseys.net/
nike air max 2015, http://www.airmax2015.com/
the north face outlet, http://www.northface-outlet.cc/
steelers jerseys, http://www.pittsburghsteelersjersey.com/
hermes outlet store, http://www.hermesoutletstore.us.com/
swarovski uk, http://www.swarovskioutlet.org.uk/
adidas outlet store, http://www.adidasoutletstore.us.com/
air max 2014, http://www.airmax2014.net/
chanel outlet, http://www.chaneloutletstore.us.com/
louis vuitton outlet store, http://www.louisvuittonoutletstore.name/
michael kors handbags, http://www.michaelkorshandbags.in.net/
beats by dr dre, http://www.beatsbydrdre-headphones.us.com/
lululemon pants, http://www.lululemonoutletstore.in.net/
celine outlet, http://www.celineoutletus.com/
abercrombie fitch, http://www.abercrombie-fitch.us.com/
cai2015915

chenlina said...

chenlina20160526
jordan 4 toro
abercrombie outlet
michael kors handbags
adidas originals
lebron 13
mont blanc fountain pens
hollister outlet
kobe 11
ray ban sunglasses
christian louboutin outlet
cheap jerseys
louis vuitton handbags
louis vuitton outlet
nike uk
nike blazers
louis vuitton handbags
coach factory outlet
ray ban sunglasses
christian louboutin shoes
coach outlet store online
oakley outlet
coach factory outlet
abercrombie and fitch new york
air jordans
asics shoes
ray ban sunglasses
oakley sunglasses
gucci handbags
coach outlet store online clearances
michael kors outlet
michael kors outlet
louis vuitton handbags
adidas originals store
ed hardy clothing
louis vuitton handbags
true religion
jordan retro 3
toms outlet
replica watches
louis vuitton
as

huangqing said...

louis vuitton outlet
true religion jeans
longchamp handbags
coach outlet store
babyliss flat iron
rolex watches
mulberry handbags sale
fitflop sale
ray ban sunglasses
oakley sunglasses wholesale
soccer jerseys
longchamp outlet online
true religion jeans
nfl jerseys wholesale
oakley sunglasses
beats headphones
tory burch shoes
swarovski crystal
beats by dre
ralph lauren uk
beats by dre
tiffany and co
true religion outlet
oakley sunglasses
fitflops shoes
kobe shoes
cheap snapbacks
michael kors outlet
thomas sabo uk
tory burch outlet
true religion uk outlet
mont blanc pens
michael kors outlet clearance
reebok shoes
christian louboutin outlet
16.6.4qqqqqing

xumeiqing said...

20160804meiqing
nike cortez red
skechers shoes
adidas pure boost
fitflops
air jordans
fitflops clearance
christian louboutin shoes
converse sneakers
levis jeans
mizuno running shoes
coach outlet
kate spade
lacoste shoes
coach outlet
oakley sunglasses
ray bans
oakley vault sunglasses
yeezy boost 350 balck
ralph lauren outlet
chi flat iron
asics outlet
cartier love bracelet
fitflops sale clearance
michael kors outlet
nike free flyknit 4.0
kate spade outlet
ferragamo shoes
michael kors handbags
louis vuitton factory outlet
ray bans
birkenstock sandals
yeezy boost 350
coach factory outlet
toms shoes
longchamp handbag
omega replica watches
michael kors watches

Gege Dai said...

jianin0808
michael kors handbags clearance
coach outlet online
air max 90
ugg boots sale
nfl jerseys wholesale
coach outlet online
coach outlet
louis vuitton handbags
polo pas cher
cheap ugg boots
true religion outlet
ugg outlet
nike outlet online
michael kors outlet clearance
fitflop sale
michael kors outlet online
louis vuitton pas cher
oakley sunglasses wholesale
rolex watches for sale
the north face jacket
nba jerseys
burberry sunglasses
longchamp handbags
soccer jerseys wholesale
fitflops sale clearance
louboutin pas cher
cheap jordan shoes
futbol baratas
fitflops outlet sale
nike air max 90
louis vuitton handbags
adidas wings
mulberry handbags

chenlina said...

chenlina20161006
true religion outlet
coach outlet
pandora jewelry
true religion jeans
chicago bulls jerseys
christian louboutin shoes
official michael kors outlet
the north face
cincinnati bengals jerseys
ugg boots

dada24 Xu said...

polo ralph lauren pas cher
toms
louboutin sale
coach outlet online
moncler jackets
moncler outlet online
ray ban sunglasses outlet
nike free 4.0 flyknit
coach factory outlet online
ugg australia
zhi20161219.

chenmeinv0 said...

adidas ultra boost shoes
beats by dre
nike cortez classic
true religion sale
replica rolex
ray ban wayfarer
toms shoes
michael kors purses
fitflops sale clearance
gucci outlet
hzx20170304

caiyan said...

cveland cavaliers jerseys
texas rangers jerseys
nfl jerseys
lebron james shoes
jordan shoes
coach outlet
coach factory outlet
fred perry
nike tn
adidas shoes
0418shizhong