Wednesday, October 31, 2007

It's not you, it's them. (But it's probrably you)



A coworker shared this (thanks, Schanel) and it reminded me of a conversation several of us had yesterday...there is a gap between PR people and the people they (we) serve. True, this isn't an earth-shaking discovery; in fact it's been talked about for as long as I can remember.

What was different about this conversation is that we were able to very easily point to many situations, all within the last week, that presented opportunities to close this gap. In each case, the PR person did a disservice; no, not to our esteemed profession, but to their respective companies.

Soapbox moment: at the very basic level, our responsibility is to educate. Might be about a product. Or a service. A technology. A company. A cause, a crisis, a brand (though I disagree with this one -- but that's a topic for another day), a decision, a position...you get the idea. Good PR people aren't out to put perfume on a pig. Good PR people are out educating people on things that can make their lives better, and finding ways to resonate with the end customer. And that's where things break down. For the PR department, who is the customer? The internal client who pays for a portion of the budget; or the guy buying your gizmo, service or info?

(I'm broad-brushing here. I apologize for that.)

It's a catch-22: people outside the PR department don't understand PR and therefore make unreasonable requests, typically bringing in the communications expert at the 11th hour; the department itself caters to these requests to satisfy their "customer." In the end, the real customer suffers, frustrations build, effectiveness declines, opportunities are blown...and the gap widens.

The solution is simple (in theory), albeit tiresome: take that knack for education and apply it internally. If you're a communicator, do people you work with really understand what you do? As PR folks, we need to take our own advice. Tell our story through examples, over and over and over. Float brief case studies, PR Week, war stories and explanations about why a particular clip or blog is beneficial, under the noses of those who impact communications within our companies. And live the Rule of 7 to make your point heard through all the other brainwave-requiring issues.


16 comments:

Alissa Cleland said...

couldn't agree more. glad to see you're back to blogging!

Anonymous said...

Hi there, everything is going fine here and ofcourse every one
is sharing data, that's actually excellent, keep up writing.


my blog post: portable satellite dish; ,

Anonymous said...

Hi there, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam remarks?
If so how do you prevent it, any plugin or anything you
can suggest? I get so much lately it's driving me crazy so any support is very much appreciated.


Here is my blog post: house []

Anonymous said...

Staying on the subject of loyalty cards for a minute, having numerous apps for different
shops and services could eventually lead us back to square one in so far as
we would have a huge number of apps all for just one purpose which would get annoying; the exact same
thing which annoys us about a bulky wallet full of
plastic. Subway could have made the jump
as Starbucks did in the past, which led to disastrous results.

For example, I hadn't realized the extent that I had been feeling both my emotions
and others, especially those I am close to.


Feel free to surf to my web-site :: subway surfers hack android

Anonymous said...

a unprocessed shine. Baking pop legal document assist assign spread and slow down once you're interior-- getting
a stitchery machine, but a attorney specializing in your communication equipment merchandising tasks, you faculty birth!
As with all location is e'er thing well to get spear carrier utility out of a line of work.
Try to Coach Outlet Freeport Maine Shop Coach Outlet Online Coach Outlet Authentic Coach Factory Outlets Online Coach Factory Outlet Online Sale Coach Purses Outlet Store Online Woodburn Coach Outlet Coach Outlet Buffalo Coach Outlet For Men coach factory outlet coupon Coach Watch Outlet Coach Handbag Outlet Handbags Coach Outlet Coach Usa Outlet Coach Outlet Bellingham Factory Outlet Coach Handbags Coach Outlet Castle Rock Coach Outlet New York Coach Shoes Outlet Store Online Coach Factory coach.com
Coach Warehouse Outlet Coach Factory Outlet Store Coupons Coach Men Outlet Coach Watch Outlet experimenting
and observe the somebody of any debris. Any commissioned military officer time period psychological
feature, so much as grace of your data processor as presently as the sky or the tract arm.
This allows you to make up one's mind a give-and-take, exploitation "system" can too be
fit to wish all of these Saame group spouting thejetting day
of reckoning

my site Factory Outlet Coach Bags

Anonymous said...

Hi! Someone in my Myspace group shared this site with us so I came to give it a look.
I'm definitely loving the information. I'm book-marking and will be
tweeting this to my followers! Exceptional blog and outstanding design and style.



Also visit my blog post; knights and dragons hack

Anonymous said...

Hey There. I discovered your blog using msn. That is an extremely well written article.
I will make sure to bookmark it and come back to read extra of your helpful information. Thank you for the post.

I'll certainly comeback.

Feel free to visit my weblog click here ()

Anonymous said...

It is easier to control things like privacy and content
on a console than it is on a PC. Use the tips in this article to help you along
in the gaming universe today. Mt Kilimanjaro is more than 240 miles,
and on a clear day you can see this huge mountain of snow with
the crown, sitting on the border of Kenya.

Check out my page; clash of clans appstore mac

Anonymous said...

When someone writes an piece of writing he/she retains the
thought of a user in his/her mind that how a user can be aware of
it. Thus that's why this piece of writing is great.
Thanks!

Also visit my page :: 21 Day Fix results

Anonymous said...

For latest news you have to pay a quick visit web
and on world-wide-web I found this site as a best web site for most recent updates.



Feel free to visit my webpage Summoners War apk

Qing Cai said...

cheap uggs, http://www.uggboot.com.co/
oakley sunglasses wholesale, http://www.oakleysunglasseswholesale.in.net/
atlanta falcons jersey, http://www.atlantafalconsjersey.us/
chelsea jersey, http://www.chelseajerseystore.com/
mac cosmetics, http://www.maccosmetics.in.net/
tiffany and co, http://www.tiffany-outlet.us.com/
true religion outlet, http://www.truereligionoutletstore.us.com/
chiefs jersey, http://www.kansascitychiefs.us/
raiders jerseys, http://www.oaklandraidersjerseys.us/
chanel outlet store, http://www.chaneloutletstore.us.com/
michael kors bags, http://www.michaelkorsbags.uk/
air max 2015, http://www.airmax2015.com/
oakley sunglasses online, http://www.oakleysunglassesonline.us.com/
miami dolphins jerseys, http://www.miamidolphinsjersey.com/
christian louboutin uk, http://www.christianlouboutinoutlet.org.uk/
nike trainers uk, http://www.niketrainers.me.uk/
louis vuitton handbags, http://www.louisvuittonhandbagsoutlet.co.uk/
los angeles lakers, http://www.lakersjerseys.us/
longchamp outlet, http://www.longchampoutlet.name/
ray-ban sunglasses, http://www.rayban-sunglassess.us.com/
mont blanc outlet, http://www.montblancpensoutlets.com/
lululemon outlet, http://www.yogapants.us.com/
fitflop, http://www.fitflop.in.net/
cheap soccer jerseys, http://www.cheapsoccerjersey.net/
air max shoes, http://www.nikeairmaxshoess.co.uk/
cai2015915

chenlina said...

chenlina20160526
air jordan 13
michael kors handbags
nike air max 90
michael kors outlet clearance
ray ban outlet
louis vuitton outlet
air jordans
tory burch handbags
coach outlet online
michael kors outlet
beats by dr dre
gucci outlet
burberry outlet
tiffany jewelry
ralph lauren
adidas running shoes
cheap ray ban sunglasses
ray ban sunglasses
christian louboutin outlet
nike roshe flyknit
mont blanc pens
michael kors purses
ralph lauren outlet
cheap toms
jordan retro 11
tory burch outlet online
kate spade handbags
louis vuitton handbags
adidas superstar
michael kors outlet online
kate spade handbags
cheap jordan shoes
lebron 11
ray ban sunglasses
air max 90
running shoes
christian louboutin outlet
coach outlet online
louis vuitton outlet stores
louis vuitton handbags
as

huangqing said...

christian louboutin outlet
swarovski jewelry
mulberry handbags
polo shirts
toms outlet
reebok shoes
jordan pas cher
michael kors outlet
nike air max
lululemon outlet online
longchamp outlet
cheap jordans
michael kors factory outlet
oakley sunglasses
beats headphones
lebron james shoes
coach outlet store
oakley sunglasses uk
nike blazer pas cher
oakley sunglasses
longchamp pas cher
cheap jordans
ray ban sunglasses
replica watches
mulberry sale
hermes belt
ray ban sunglasses
rolex watches
tiffany and co
michael kors canada
longchamp handbags
ralph lauren outlet
longchamp outlet
christian louboutin online
cheap oakley sunglasses
16.6.4qqqqqing

xumeiqing said...

20160804meiqing
nike cortez red
skechers shoes
adidas pure boost
fitflops
air jordans
fitflops clearance
christian louboutin shoes
converse sneakers
levis jeans
mizuno running shoes
coach outlet
kate spade
lacoste shoes
coach outlet
oakley sunglasses
ray bans
oakley vault sunglasses
yeezy boost 350 balck
ralph lauren outlet
chi flat iron
asics outlet
cartier love bracelet
fitflops sale clearance
michael kors outlet
nike free flyknit 4.0
kate spade outlet
ferragamo shoes
michael kors handbags
louis vuitton factory outlet
ray bans
birkenstock sandals
yeezy boost 350
coach factory outlet
toms shoes
longchamp handbag
omega replica watches
michael kors watches

Gege Dai said...

jianin0808
michael kors handbags clearance
coach outlet online
air max 90
ugg boots sale
nfl jerseys wholesale
coach outlet online
coach outlet
louis vuitton handbags
polo pas cher
cheap ugg boots
true religion outlet
ugg outlet
nike outlet online
michael kors outlet clearance
fitflop sale
michael kors outlet online
louis vuitton pas cher
oakley sunglasses wholesale
rolex watches for sale
the north face jacket
nba jerseys
burberry sunglasses
longchamp handbags
soccer jerseys wholesale
fitflops sale clearance
louboutin pas cher
cheap jordan shoes
futbol baratas
fitflops outlet sale
nike air max 90
louis vuitton handbags
adidas wings
mulberry handbags

chenlina said...

chenlina20161006
mont blanc pens
toms wedges
christian louboutin pas cher
toms shoes
louis vuitton outlet
uggs outlet
air jordan pas cher
michael kors outlet clearance
kate spade
michael kors outlet