Thursday, June 14, 2007

Let’s Start in the Middle


When I write a speech, I always start with the ‘guts’ – the middle portion of the speech that delivers the message. Next comes the conclusion. Lastly, I write the intro. If I try to create the intro first, the remainder of the script becomes captive to it and there’s no wiggle room…I like wiggle room.


Maybe that’s why I’m struggling with this first entry. So many ideas, points and possible topics are floating in my brain, most of them loosely focused on challenges, solutions and life at a B2B marketing agency. Perhaps I’ll come back and write this intro entry after a few months, because it’s been staring blankly at me for far too long.

Let’s just get some preliminaries out of the way:

Technorati Profile
Name: Tom Eisbrenner
Occupations:

  1. Guide the direction of the incredibly talented team at our firm, while trying to stay out of their way.
  2. Dad to 3 funny, energy-infused, eternally curious, individually unique little girls (K.C. – 7; Mary Beth – 4; and Adison – 1).
  3. Try to keep up with my idea-generating, full-of-life, matter-of-fact, beautiful wife Holly.

And beyond:

I’ll never have enough tools in my garage or basement. A perfect day would include 2 hours at Lowe’s. I’m an avid fan of all things Spartan. I’m a cheerleader for the City of Detroit. I can hit a golf ball 300 yards…unfortunately only 150 yards of it is straight and the other 150 is due east. Go Tigers. Reading, ‘riting, ‘rithmatic – all equal favorites. And I have an intense appreciation for over-the-top practical jokes.

There. An intro that leaves me pretty much open to ‘whatever.’ I can work with that.

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